In 2025, Big Storage Ventures expanded its portfolio with the acquisition of a 29,000 square foot self-storage facility in Prescott, Arizona.
This wasn’t a random purchase.
It was a strategic move into one of Arizona’s most stable and growing secondary markets.
Let’s look at why Prescott matters, and why this acquisition strengthens the Big Storage Ventures portfolio.
The Prescott, AZ Growth Story
Prescott continues to attract:
- Retirees relocating from California
- Remote workers leaving large metro areas
- Families seeking lower density living
- Long-term Arizona residents upsizing and downsizing
According to the U.S. Census Bureau, Arizona remains one of the fastest-growing states in the country. Migration trends into secondary markets like Prescott have remained steady even as larger cities cool.
The Arizona Office of Economic Opportunity has also reported continued population expansion in Yavapai County, where Prescott is located.
Population growth drives housing demand.
Housing demand drives life transitions.
And life transitions drive storage demand.
Why Self-Storage Performs in Secondary Markets
The Self Storage Association consistently reports that self-storage demand is closely tied to life events:
- Moving
- Downsizing
- Divorce
- Job relocation
- Retirement
Unlike office or retail assets, storage is not tied to corporate leasing cycles. It’s tied to real life.
In addition, research published by IBISWorld highlights that self-storage remains one of the more recession-resistant real estate sectors due to its relatively low operating costs and high margin structure.
Secondary markets like Prescott often offer:
- Lower acquisition costs
- Reduced development oversupply
- Higher yield potential
- Stable long-term occupancy
That combination creates strong fundamentals.

